| 计划： 我们的计划是每天一篇真题，每天记忆文章中的10-20个单词。然后对文章做全文翻译，来达到记忆单词的目的。 历年真题从完形填空、阅读理解、翻译入手，计划从1994年开始，共需要20周左右的时间去完成学习。 参考用书为印建坤编《考研英语核心词汇速成胜经》。
学习完单词后自己认真翻译原文，并将原文中红色字体部分句子的译文回帖，认真答题者奖励50HY，灌水者杀无赦。 希望广大研友和沪友前来支持和学习啊~~
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1995年阅读理解TEXT1
核心词汇：
distribution n. 1 分配, 分发；配给物 2 销售 3 发行
[例] The distribution of the paper is 7000 . 该报的销售量为7000 份。
[同义] allocation
[派生] distribute vt. 分发, 分配, 分类, 分区 v. 分发
thereby adv. 1 因此, 从而 2 在那方面, 在那附近
[例] He became a citizen, thereby gaining the right to vote. 他成了公民，因此有投票权。
enormously adv. 1 非常地2 巨大地
[例] I'm enormously grateful for your help. 我万分感谢你的帮助。
effective adj. 1 有效的；被实施的 2 给人深刻印象, 有生力量
[例] The law is effective immediately. 这项法律立即生效
[反义] ineffective adj. 无效的, (指人)工作效率低的
[派生] effect n. 1 结果, 效果 2 作用, 影响, 印象
vt. 实现, 达到(目的等)
guarantee n. 1 保证, 保证书, 担保 2 抵押品 vt. 保证, 担保
[例] Lack of interest is a guarantee of failure. 缺乏兴趣肯定会导致失败
[同义] assure , certify, endorse , pledge , promise, secure , sponsor, swear , warrant
[固定搭配] bank guarantee 银行担保；bid guarantee 投标担保, 承包担保；
promote vt. 1 促进, 发扬 2 提升, 提拔, 晋升为
[例] Our teacher has been promoted to headmaster. 我们的老师已被提升为校长了。
[反义] degrade v. (使)降级, (使)堕落, (使)退化
[派生] promotion n. 1 促进, 发扬2 提升, 提拔, 晋升
inferior adj. 1 下等的, 下级的, 差的, 次的 2 自卑的, 劣等的
[例] Captain is an inferior rank to major.上尉是低于少校的一个官阶
[同义] lesser , lower , secondary, subordinate , worse
[反义] superior n. 长者, 高手, 上级 adj. 较高的, 上级的, 上好的, 出众的, 高傲的
[固定搭配] be inferior to 在....之下; 次于; 不如；be sb.'s inferior in 在....方面不及某人；
inferior by comparison 相形见绌
proof n. 1 证据, 试验, 考验 2[印刷]校样
adj. 1 不能透入的2 证明用的, 防...的；有耐力的
vt. 1 检验, 校对2 使不被穿透
[例] Is what you say a guess or have your proof? 你所说的是猜测还是有证据呢？
[同义] evidence
excessively adv. 过分地, 非常地
[例] "Besides, excessively large masses of human beings working in a single gigantic building overburden public transportation." "此外,许许多多的人在一幢大楼里上班工作,加重了公共交通的负担。"
[派生] excess n. 过度, 剩于, 无节制, 超过 adj. 过度的,额外的
distinction n. 1 区别, 差别, 级别；特性 2 声望, 显赫
[ 例] A distinction should be made between the primary and secondary contradictions.
要区分主要矛盾和次要矛盾。
[派生] distinct adj. 清楚的, 明显的, 截然不同的, 独特的
真题原文：
学习完单词后自己认真翻译原文，并将原文中红色字体部分句子的译文回帖，认真答题者奖励50HY，灌水者杀无赦。
Money spent on advertising is money spent as well as any I know of . It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment . It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it , and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information---and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive---advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
原文翻译：
花钱做广告是我所知道的非常好的花钱方式。它直接帮助货物以合理的价格快速配送出去，以此在国内市场站稳脚跟,并可能以有竞争力的价格提供出口。通过吸引人关注新的概念，广告在很大程度上帮助提高生活的标准；通过帮助增加需求,广告确保了对劳动力的需求的增长，这不失为对抗失业的有效方法。广告也降低了许多服务的成本：没有广告，你的每天的报纸的价格会提高三倍，你的电视许可证的价格会翻番，公共汽车和地铁的费用会上涨20% 。可能最重要的是，广告对人所购买的产品和服务提供了一种理性价值的保障。国会有27 项法案是针对广告的，此外，正式的广告公司不敢推销那些无法兑现承诺的商品。通过误导性的广告可能会短暂的愚弄一些人，但这不会长久，因为公众的眼光是敏锐的 ，他们决不会再上劣质商品的当。如果你看到一个商品一直在做广告，这就是名副其实的最好证明，证明它的质量很好。
广告对社会物质利益的贡献比我所知道的其他任何东西的贡献都要大。
还有一点需要指出的是，最近我听说一位著名的电视人宣称他反对广告，因为他认为广告并不提供信息，而是劝人去购买。他的区分过分的精细了，广告当然是劝人买东西的。
如果广告仅仅是用来提供信息——即使这一点能够做到，那也是很困难的。因为即使是一个细节，比如衬衣的颜色，也有劝人购买的因素在里面——这样的广告就太乏味了，没有人会注意。但也许那就是这位著名的电视人要的。
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≡考研专项区≡ → 考研英语 → 【09考研词汇第二波】一天一篇真题记单词（09-1995阅读TEXT1）
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【09考研词汇第二波】一天一篇真题记单词（09-1995阅读TEXT1）
